The Brand Files

No less Wondrous Than Any Work Of Fiction

There is probably nothing as frightening to the home owner than fire. Since before history we have instinctively known that fire could be our greatest tool as well as our most feared enemy. At its most basic, fire in some form can light the darkness, cook our food, and warm our homes against the cold winter’s night. If allowed to move beyond our control, fire can consume our homes and possessions, and harm an

There are a lot of misconceptions about branding, some of which can be theoretically justified. After all, it really does seem like the most prominent brands – and, therefore, the ones that seem to be doing the most branding – are the big companies with millions to spend. Since the logo or image tends to be the prominent part of the brand, it also tends to be mistaken as being the brand as a whole. Both of thes

Many people think a small business has no business being on the Internet to promote itself and build its brand. After all, they’re not playing in a global or national level, so they can’t actually use the kind of reach social media offers. It is wasted potential, some say. What those people are forgetting is that even a small local printer ink and cartridges shop has customers that are on the Internet.

Imagine this: you are about to launch one of your Beverly Hills furnished apartments and you want to attract clients in order to generate funds for your company. However, there’s just one problem: how will you do that? For starters, branding goes well beyond marketing. Take note that your products or services will not be successful if your business doesn’t support or reflect it. Also, the most important as

Cloud computing is a big aid when using services which include applications, infrastructure and storage space for a nominal cost. Cloud computing involves pay-per-use model for allowing on-demand access to dependable and configurable resources that minimize consumer involvement in terms of management. There is no need to spend money for additional system, for instance, servers, application programs, OS, etc. State

The situation is that you are a small business owner. You are trying to find ways in which you can grow your business and make more profits. What are you going to do? Most would attempt to immediately try to maximize profit centers, but sometimes there are better options than trying to do this. In some cases, you are going to want to do things that internally will help out your business. One of those things is

General Motors had been a successful company in the fifties. At the time GM held over fifty percent of the automobile market. In 2009, they had to file for bankruptcy. What happened? How did such a dominating company end up falling so low? It should have been a difficult question to answer, but it is not. GM’s failure was probably as much due to product failure as due to branding failure. While its brands su

It is the website which any one visits when they want information immediately. People who want original research or content which is not user generated may not do so. But everybody else familiar with the web does. Wikipedia in fact is the first stop for information. Does this make it a successful brand? So it does if you consider the brand popularity and trust alone. Jimmy Wales started Wikipedia in 2001. Wit

Even if you are not a smoker you would know the Marlboro man. He is practically a cult. The image of the strong, free, independent cowboy is familiar to most people. And why not, he is the face of the world’s leading cigarette brand, Marlboro. The strange thing is hen Phillip Morris first introduced Marlboro it was not a cigarette brand for men but women. At the time it was a failure, so much so that it had